Hinny Hard Seltzer Achieves Veteran-Owned Small Business Certification

Hinny Hard Seltzer is proud to announce that it has officially been recognized by the U.S. Small Business Administration (SBA) as a Veteran-Owned Small Business (VOSB). This national certification underscores Hinny’s ongoing commitment to quality, integrity, and community - values rooted in the service and leadership of founder Tim Nickels, a former U.S. Army Captain and retired New York City Police Officer.

Becoming SBA-certified as a Veteran-Owned Small Business is an important milestone that affirms Hinny’s identity as a proudly independent, veteran-led brand. The certification strengthens Hinny’s mission to continue growing across the Northeast and beyond while staying true to its Upstate New York roots.

“As a veteran-founded company, it’s always been important for us to carry that sense of pride and purpose into everything we do,” said Nickels. “This certification isn’t just a recognition — it’s a reminder of the values that built Hinny from the start.”

Hinny Hard Seltzer has quickly earned attention for its craft and award-winning flavors and dedication to creating something that stands out in the crowded hard seltzer market. With its SBA certification, Hinny joins a distinguished network of U.S. veteran entrepreneurs making an impact in their industries and local communities.

You can find Hinny Hard Seltzer in select retailers, restaurants, and sporting venues across several states — including as a proud partner of the Rochester Americans. To see where you can enjoy Hinny near you, visit our store locator!