Hinny Hard Seltzer Partners with Albany Firebirds as Official Game & Fan Ball Sponsor For 2026 Season
January 28, 2026 - Albany, NY — Hinny Hard Seltzer is excited to announce its newest partnership with the Albany Firebirds as the team’s Official Game & Fan Ball Sponsor for the 2026 season at MVP Arena.
As part of this partnership, the Hinny Hard Seltzer logo will appear on every official game football and fan football used throughout the entire 2026 season, bringing Hinny to the heart of the action on game day. With the season approaching fast and the Firebirds’ Home Opener set for Saturday, April 11, Hinny is excited to join the Firebirds as they continue building momentum across the Capital Region.
“We’re thrilled to team up with the Albany Firebirds and support the exciting atmosphere they’re creating for fans in Albany,” said Tim Nickels, Founder of Hinny Hard Seltzer. “This is a team that represents passion, energy, and local pride — and that’s exactly what Hinny is all about. We can’t wait to be part of the game-day tradition all season long.”
Hinny Hard Seltzer and the Albany Firebirds look forward to delivering a fun, high-energy season and creating an unforgettable game-day experience for Firebirds fans at MVP Arena.
Head Coach Damon Ware welcomed the partnership and praised Hinny’s commitment to supporting local sports. “We’re excited to welcome Hinny Hard Seltzer as a new sponsor and proud partner for the 2026 season,” Ware said. “They’ve built a strong reputation across New York, and we’re looking forward to working together to enhance the experience for our fans.”
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About Albany Firebirds
The Albany Firebirds Professional Arena Football team is based in Albany, NY. Dedicated to delivering captivating sports entertainment while actively engaging with the local community.
