Award-Winning Hinny Hard Seltzer Continues East Coast Growth With Backup Beverage Distribution Partnership in Maryland
Clyde, NY – January 9, 2026 – Hinny Hard Seltzer is proud to announce its official entry into the Maryland market through a new distribution partnership with Backup Beverage. This expansion marks another milestone for the veteran-owned brand as it continues to bring its bold, award-winning hard seltzers to new consumers along the East Coast.
The partnership with Backup Beverage will introduce Hinny Hard Seltzer to retailers, bars, and restaurants throughout Maryland, giving consumers expanded access to the brand’s refreshing lineup of distinct flavors crafted with quality and balance at the forefront.
“Expanding into Maryland is an exciting next step for Hinny,” said Tim Nickels, Founder of Hinny Hard Seltzer. “As a veteran-owned company, we’ve built this brand with intention, focused on craftsmanship, consistency, and community. Partnering with Backup Beverage allows us to reach a new audience while staying true to the standards and values that define Hinny.”
Known for its clean finish and standout flavor profiles, Hinny Hard Seltzer has earned recognition for delivering a premium drinking experience that appeals to both casual seltzer drinkers and dedicated fans alike. Maryland consumers can expect to see Hinny rolling out at select locations beginning in 2026.
“We are very excited to introduce the state of Maryland to Hinny Hard Seltzer,” said Chris Turner, Founder and President of Backup Beverage. “Their wonderful flavor profiles, sharp packaging, and competitive prices will be available across the state wherever hard seltzers are sold!”
For more information about Hinny Hard Seltzer or to find a retailer near you, visit www.hinnyhardseltzer.com.
About Backup Beverage Distributors
Founded in 2015, Backup Beverage is a Maryland-based craft beverage distributor focused on building brands through education, customer service, and strong relationships. Serving accounts across the state, the company takes a hands-on, trusted approach to helping craft beverage brands succeed in a competitive market.
