Hinny Hard Seltzer is an Official Sponsor of Binghamton Black Bears
Clyde, NY, February 23, 2023 - Hinny Hard Seltzer, a craft-made hard seltzer brand based in upstate, NY, is excited to announce that they have become the official “Power Play” sponsor of the Binghamton Black Bears, a minor professional hockey team in the Federal Prospects Hockey League based in Binghamton, New York.
“This partnership is a great opportunity for Hinny, a growing brand that is looking to connect with the real people of Upstate, NY,” said Tim Nickels, founder of Hinny Hard Seltzer. “As a sponsor, we not only get to support a great organization and an exceptional group of players, we get the opportunity to promote and also sell our product on-site.”
Nickels, a former US Army Captain, Retired New York City Police Officer and lifelong hockey fan, plans to attend home games regularly to cheer on his team and see firsthand how consumers are responding to the newly released line of seltzers.
Four Hinny flavors, including blueberry mint, bourbon-flavored, cranberry and black cherry, are available at select concession stands at Visions Veterans Memorial Arena, home of the Black Bears.
For more information on Hinny Hard Seltzer and to find a retailer near you, visit hinnyhardseltzer.com.
For information regarding the Binghamton Black Bear’s home-game schedule, visit https://www.binghamtonblackbears.com/schedule.
About Tim Nickels
Nickels served as an enlisted member of the US Army and then took a commission in the US Army Reserve all the while being a dedicated member of the law enforcement community for more than twenty years. Upon retiring from NYPD, he went on to co-found DNT Express in Menands, NY and then extend their operations to Clyde, NY in 2010. Working with local vineyards and small distributors, DNT Express became a top-tier warehouse and delivery service of wine and spirits for more than 4,000 retail locations across Upstate New York. DNT Express was sold in December 2020. It was shortly after this that Hinny Hard Selter was formed.
About Hinny Hard Seltzer
Formally established in 2021 in Clyde, NY, Hinny Hard Seltzer is a Veteran-Owned business dedicated to producing high-quality seltzers in bold and distinct flavors. For information regarding sales, distribution, contact Tim Nickels, tnickels@hinnyhardseltzer.com.
