Hinny hard seltzer is back for our third season with the rochester americans!
Rochester, NY – Hinny Hard Seltzer is back at Blue Cross Arena! For the third consecutive season, Hinny is proud to return as an official partner of the Rochester Americans (Amerks) for the 2026–2027 season.
As a NYS certified veteran-owned hard seltzer born and brewed in Upstate New York, Hinny is proud to continue its partnership with one of Rochester’s most recognized sports organizations. The partnership brings together two local brands and gives Amerks fans the chance to enjoy award-winning Hinny throughout the hockey season.
Fans can find Hinny Hard Seltzer at all Grab-and-Go stands, and other select concessions throughout Blue Cross Arena during Amerks home games. With a full season of hockey ahead, there will be plenty of opportunities to crack open a cold Hinny and catch the action from the stands.
As of October 2, year three is officially underway, and Hinny is excited to be along for another season of Amerks hockey. Keep an eye out for Hinny at Blue Cross Arena all season long!
For tickets and the full home-game schedule, visit amerks.com.